Project: MusiCap product + packaging design
Client: Vespa

In our studio, we thrive on creative challenges, and for this project, we embarked on a playful endeavour to design a logo, product and packaging for a fictional yet innovative cap product for Vespa.

Introducing MusiCap—an ingenious fusion of style and functionality that elevates Vespa's traditional cap product to new heights. Inspired by the innovative spirit of Vespa's first electric scooter, Elettrica, MusiCap embodies environmental consciousness by integrating a mini solar-powered Bluetooth speaker. Now, wearers can enjoy music and entertainment on the go, powered by the sun's energy.

Our custom-designed packaging is meticulously crafted to snugly accommodate the product, eliminating the need for additional inner packaging. Seamlessly aligned with the product's visual identity, the packaging design extends the brand's cohesive aesthetic, ensuring a memorable unboxing experience for customers.

MusiCap isn't just a cap—it's a statement of style, sustainability, and ingenuity, embodying Vespa's commitment to innovation and forward-thinking design.